Marketplace Insider: Galaxus – The Swiss E-Commerce Champion
Galaxus.ch is Switzerland’s largest online platform – with millions of customers, an extensive product range, and a clear multi-category strategy. Why Galaxus is attractive for merchants, what makes the marketplace unique, and what to consider when getting started – here are our Galaxus insights.
From Electronics to Lifestyle: The Multi-Category Assortment
Originally launched as an electronics and IT specialist, Galaxus has long since evolved into a generalist marketplace covering nearly all areas of life: technology, beauty, sports, home, DIY, toys – and of course, fashion.
This wide assortment attracts a broad target audience and ensures high repurchase rates, as customers can meet many needs on a single platform.
Strong Market Position in Switzerland – Expansion into the DACH Region
Headquartered in Zurich, Galaxus is the undisputed market leader in Swiss e-commerce. Beyond its home market, the platform has also expanded into Germany and Austria. For merchants, this offers the opportunity to start in Switzerland’s highly affluent market and then grow across the DACH region.
Open Marketplace with a Commitment to Quality
Unlike curated platforms such as Zalando, Galaxus is a relatively open marketplace – but with clearly defined standards. Reliable logistics, transparent product data, and a professional presence are key. Product quality, brand image, and pricing strategy play an essential role in placement and visibility.
Partner Program – Clear Processes and Merchant Control
Merchants typically connect to Galaxus via API or middleware providers – most efficiently through an experienced service provider. Merchants maintain full control over assortment, pricing, and inventory, while Galaxus provides the platform, payment processing, and reach. A dedicated merchant portal supports order management, reporting, and performance analysis.
Product Data & Content – Clean Data Pays Off
As with any marketplace, success at Galaxus depends on structured and accurate product data. Standardized information, high-quality images, and detailed descriptions are essential. Since Galaxus automatically validates content, complete and well-structured data is crucial.
Marketing & Visibility
While Galaxus ensures baseline visibility, merchants can boost reach through sponsored placements and targeted campaigns. A key differentiator: thanks to strong community features (reviews, Q&A), products can gain high organic visibility when customers engage actively.
The Benefits for Merchants at a Glance
Access to Switzerland’s largest online marketplace
Opportunity to expand into the DACH region
Broad target audience through a multi-category offering
Clear structures within the merchant portal
Additional reach through community engagement & marketing options
Conclusion
Galaxus is an attractive platform for merchants aiming to position their products in Switzerland’s high-purchasing-power market – with the added option to expand into the DACH region. Those who meet the technical requirements and maintain high-quality product data benefit from reach, brand trust, and a loyal customer community.
In Short – FAQ
How do I connect to Galaxus?
Via API or middleware – with structured product data, reliable logistics, and accurate pricing. The easiest way is through an experienced service provider.
Is Galaxus open to all merchants?
Yes, Galaxus is an open marketplace – but it enforces quality standards regarding assortment, data, and fulfillment.
What makes Galaxus unique?
Galaxus combines a broad multi-category assortment with a dominant position in Switzerland’s affluent market. Merchants gain access to a highly diverse customer base.
