Marketplace Insider: ABOUT YOU – Fashion Meets Reach

When it comes to online fashion, ABOUT YOU is one of the top players in Europe. With a clear lifestyle focus, a strong brand identity, and innovative sales models, the platform has established itself as a fixed part of the digital fashion world. Why ABOUT YOU is so interesting for retailers and what to consider when connecting – here’s our behind-the-scenes look.

One platform – active across Europe
ABOUT YOU operates in numerous European markets and is thus one of the largest fashion platforms in Europe. We have already successfully connected more than 10 countries – including Germany, Austria, France, Italy, the Netherlands, Poland, Sweden, Belgium, Denmark, the Czech Republic, and Hungary. This broad presence enables us and our service provider customers to make their products visible throughout Europe – without additional logistical effort.

Curated marketplace with lifestyle focus
Unlike many classic online marketplaces, ABOUT YOU is curated. That means: Not everyone can simply list products. Retailers and brands are selectively chosen – based on quality, brand image, and target group fit. The result: A high-quality environment that builds customer trust and offers brands a strong setting to present themselves.

Full control for retailers
Despite the curated selection, control remains with the retailers. The sales model provides that partners continue to manage their prices, inventory, and shipping themselves. ABOUT YOU takes over the entire payment processing including default risk – a real advantage, especially in international business. Customer service inquiries are handled in coordination with ABOUT YOU.
Additionally, the platform offers its own retailer environment with dashboards, statistics, and support functions, enabling efficient management of daily business.

Marketing power included
What makes ABOUT YOU especially unique: The platform invests heavily in branding, social media, influencer marketing, and events – including the well-known ABOUT YOU Awards and exclusive appearances at fashion weeks. As a brand or retailer, you automatically benefit from this media reach.

The benefits for retailers at a glance

• High visibility & brand trust through strong recognition

• Premium environment thanks to curated selection

• International expansion without extra effort

• Easy integration via existing tools

• Less effort thanks to outsourced support and payment processing

Conclusion: ABOUT YOU offers brands and retailers not only access to one of the largest fashion marketplaces in Europe but also an environment that focuses on quality, lifestyle, and reach. Anyone looking for a platform with a strong brand focus and international potential will hardly get past ABOUT YOU.